l0vetodream

»l0vetodream« uses the aesthetic transformation of vaporizers as a starting point to explore the political and economic implications of seemingly rational design decisions. The three-part installation features black-mirrored advertising images of popular tools for cannabis consumption. These devices resemble the utilitarian industrial design of early iPods: they are simple to use, monochromatic, and functional. Above all, they appear to intentionally discard and erase associations with a youth culture whose central aesthetic references are rooted in reggae and hip-hop—almost as if they have been cleansed of any ideology. The exhibition venue, the Künstlerhaus Klagenfurt, plays a special role in the installation: before the pandemic, the space operated as an alternative club, while during the week, exhibitions with a white-cube aesthetic were held. »l0vetodream« plays with this ambivalence between countercultural symbols and a sleek, seemingly contextless aesthetic.